Ecuri Superlash Becomes Syrene Superlash – Same Expertise, New Name

An exciting development is on the horizon for our eyelash serum line. The well-known Ecuri Superlash is getting a new name: Syrene Superlash. Although the look and positioning are being updated, the core remains the same: professional quality that salons and users have trusted for years

Superlash and Superbrow have long been among the most widely used serums in the Benelux and are sold through more than 1,500 salons. To better align the products with consumer needs and create a stronger brand experience, they are now being brought under the umbrella of Syrene, a modern beauty brand created in close collaboration with Ecuri Cosmetics.

With this move, Superlash and Superbrow are becoming part of a broader concept centered on innovation, scientific evidence, and effectiveness.

Yes. Only the name is changing; the contents remain the same:

• The active ingredients remain the same
• Production remains in the hands of the same experts
• The effects and results remain exactly as you’re used to
• The price isn’t changing either

In short: a new label, the same reliable formula.

Superlash and Superbrow will remain available, but will now be sold under the names Syrene Superlash and Syrene Superbrow. So you can continue to use the products just as you always have.

In addition, Syrene is paving the way for an expansion of its product line, including mascaras and related beauty products that will enhance the current selection. This expansion will be carried out with the same expertise and quality you’ve come to expect from Ecuri.

The transition to Syrene marks a fresh step forward, while maintaining the Ecuri quality that professionals have relied on for years. We remain closely involved in the development and ensure that high standards are upheld.

Want to learn more?

Check out the updated product here: